Learning Management for Increase the Potential Capacity of Human Resource to Enhance the Economic and Society of Chiang Mai Rural and Urban Areas
Kanchana Sura

Abstract
The objective of this research is to study guidelines to optimal management principles that are designed to increase the potential capacity of human resources and consequently to enhance the economics and social development of local communities in Chiang Mai rural and urban areas of Thailand. The research design used participatory action research and SWOT analysis with a sample group of leaders from 42 sub district administrative organizations within 18 districts in Chiang Mai. The research approach is based on the contents of four social and economic developmental plans; (a) economics, agriculture and tourism, (b) society and culture, (c) education, and (d) hygiene and the environment. The guidelines that are studied are those pertaining to (i) arranging learning management concerning the business, the marketing and the human resource developmental plans for community business and evaluation of the projects (ii) focusing on society and cultural principles aimed at creating peace in communities by emphasizing public participation as well as strengthening the potential capacity of community leaders both mentally and physically, emphasizing morals and ethics. iii) education: learning management by studying what is suitable and satisfies local community needs and allow learners to think and analyze by themselves rather than learning by memorizing, allow local people participate in arranging education as well as creating an emotional quotient for learners and (iiii) evaluating education and learning management by studying what is suitable and satisfies local community needs and allow learners to think and analyze by themselves rather than learning by memorizing, allowing local people participate in arranging education as well as creating an emotional quotient for learners and (iiii) also focusing on community hygiene and the environment: and the management of ecology, natural resource preservation and environmental preservation.

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