Analyzing the Advertising Language of the Mobile Telephony in Nigerian Newspapers: A Stylistic Approach
Queen Ugochi Njemanze, Nina F. Nwulu, Mark C. Ononiwu, Ifeyinwa Obiegbu

Abstract
Since the introduction of the General Services on Mobile (GSM) telephony system in Nigeria in the first decade of the 21st century, many mobile communication companies strive to outwit one another by crafting some novel advertisements. These companies use mostly the newspapers as medium of reaching their intended audience. This work explores the styles of the language of advertising as used by Zain Mobile Communication in the Nigeria daily newspapers especially the Guardian. The paper will unravel the techniques the advertisers use in extending their messages to their subscribers in order to create emotive impact that will persuade the audience/users to use their product. This study identified the various forms of advertising strategies the advertisers use to lure their subscribers to buy/use their products and services. The paper concludes by commending the advertising language of Zain Nigeria which the authors see as appropriate because it enhances product sale and services of the advertisers.

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