International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online)

Health Literacy: Predictors of Health Seeking Behavior
Bushra Yasmeen, Muhammad Zohaib Khan, Nermeen Jamshaid

Abstract
Objective: To explore the understanding of health literacy among university students, its contribution towards health information and its use. Results: Strongest correlation exists between information and manage health (r = .554, p < .001), health literacy and ability (r = .520, p < .001), and health literacy and social support (r = .519, p < .001). The measurements for the standardized regression coefficients β show that information (β=.281, t=4.580, p <0.000, S.E=0.112), appraisal (β=.114, t=1.974, p <0.049, S.E=0.088), and ability (β=.399, t=6.960, p <0.000, S.E=0.092) significantly predicted health literacy although understanding accounts negative effects on health literacy. Conclusion: Two predictors: information (p =.000), and ability (p =.000) contribute significantly to the variance in health literacy. Ability, social support, and information directly related with health literacy that empowered individuals that work as force in active participation to actively engage in health seeking behavior.

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