International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online)

Analysis of Gender Representation in Pre-Intermediate Market Leader: Business English Practice File
Adnan Bataineh

The purpose of this study is to examine gender representation in one of the textbooks used at Sohar University to teach business English. The textbook is entitled Pre-Intermediate Market Leader: Business English Practice File. Content analysis is used to analyze the following three categories: gender visibility, gender firstness, and occupational roles. In general, the study results have revealed that gender bias against females is less visible than males and gender equity is to some extent achieved in this text book. The results have indicated that this textbook exhibited a balanced representation of gender in terms of gender visibility, females have more occupational roles than males and females’ occupational roles were varied whereas males were only traditional. The study results have also revealed that males usually appear before females (gender firstness) in the textbook.

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