International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online)

Business Risk Exposure: Evidence from Informal Market Traders in Ghana
Augustine Kwadwo Yeboah, Ametefee Korbla Normanyo

Abstract
This study explores the factors influencing risk exposure among informal urban market traders in Ghana. Using the number of times of business risk exposure as the outcome variable, the study employed Poisson estimation technique to examine data on 612 respondents drawn from informal urban market traders. The study shows that regulation of business activities, market levy, number of dependents, level of formal education and numbers of economic activities engaged in are the major predictors of business risk exposure among the informal commercial market traders in Ghana. The study recommends enforcement of market regulatory compliance policy among the traders. It is also recommended that the government continue to invest in free universal basic education policy for all citizens to enhance human resource capacity and improve cognitive ability to adopt proactive measures in order to avert the occurrence of business risk exposures among the informal market traders.

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