Do Spanish Public Universities Use Corporate Social Responsibility as a Strategic and Differentiating Factor?
Larrán Jorge, Manuel; López Hernández, Antonio; Herrera Madueño, Jesús; Andrades Peña, Francisco Javier

Abstract
Both the proliferation of strategic plans as a documental guideline for university action and the increasing need to explain these plans to different university stakeholders are symptoms of a growing concern nowadays on the part of Spanish universities to meet the expectations of their stakeholders. Hence, the objective of this study is to measure the degree of social commitment of Andalusian public universities, which represent a valid surrogate of the situation on a national level in Spain, through a detailed analysis of their strategic plans. We will not only try to specifically detect the strengths and weaknesses of these strategic plans from the aforementioned perspective, but also try to analyze whether or not CSR has been considered to be a strategic issue and a differentiating factor. The main finding of the study focuses on the low degree of social commitment showed by Andalusian public universities.

Full Text: PDF