Assumed Adverts leading to Presumed Consumers: Culture in Transition in Oman
Saba Mehmood, Vartika Tandon

Abstract
There has been a sea change in cultural as well as modernity practices in Oman. This change is bond up with the emergence of new wave of cognition. Space runs with time, beliefs runs parallel with practices. While simultaneously in the shifting dimensions of social life consumption, thoughts, people, media are no far to reach. The clamor of modernity over traditional thinking seems to decrease today even in cultural sensitive zones. Print media in Oman seemed to set fair role in defining the trajectory of social and cultural developments. By virtue of the way it defined standard of social status, their preferences, and awareness in different regions. Cultural is a concept of seeing beyond belief. It is something that you feel. It is a critical reflection of both society and entities. This research explains how print media in Oman has created an era of modern thinking and how localities have appreciated modernity in this Country.

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