Exploring Design Efforts of SMEs: Integrating Industrial Design in Medical Device Sector in Turkey
Serkan Güneş, Alper Çalgüner, Cemil Yavuz

Abstract
This paper aims to present the challenges of medical devices industry SMEs in OSTIM/Ankara and to explore how small firms invest in design expertise to develop new products. The research reported here stems from design perspectives of a medical device SME operating in OSTIM and the empirical basis of the study focused particularly on the use of self-completion design communication logs of circulating capital project that conducted by SANTUM (Gazi University). The key findings of the research reports “silent design” in firms and specific nature of design collaboration projects to anticipate both sides overcome these challenges.

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