Film Business in Malaysia: Challenges and Opportunities
Herwina Rosnan, Zarith Delaila Abdul Aziz

Abstract
Research interests in the film industry have burgeoned in recent years as it has emerged as a new dynamic industry in world trade. Many countries have successfully developed their film industries which contribute to their economic development. This study aims to fill the gap by employing a qualitative research approach to increase our understanding on the challenges faced by the Malaysian film industry under the conditions of increased global competition in film business. The study found three main areas posing challenges to Malaysian film industry. These include the ability to produce film products that can achieve international standards, the ability to compete with other countries as an attractive location for shooting, and the ability to develop the animation sector. It is argued that the government’s role is instrumental in alleviating the impact of competition on the indigenous film industry.

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