Kenya’s Country Code Top Level Domain; Policy Factors In Domain Structure That Hamper Its Uptake And Use Within The Local Internet Community
Kennedy Waweru, Dr. Maurice Sakwa

Abstract
This study investigated the factors of the country code Top Level Domain (ccTLD) policies, with emphasis on domain structure, which affect the uptake and usage of the .ke ccTLD and set out to establish and present possible solutions with the aim of popularizing it to the local internet community. The population target comprised of forty nine (49) registrars with online ability to offer registrants direct online search and domain registration. Seven interviews were carried out to inform the design and content of the structured questionnaire as well as to carry out a test re-test reliability method whose coefficient was obtained as 0.81. The findings indicated little knowledge of domain policies by registrars responsible for marketing the .ke domain. Based on the findings, it was recommended that Kenya Network Information center should consider opening up direct second level registrations at premium prices in order to capture a niche market which is available.

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