Synergy: Adaptability Concept in Managerial Decisions-Accountant’s Perspective
Dr. Omah Ishmael

Abstract
Purpose: The objective of this paper is to highlight the conceptual terminology of synergy, its meritorious advantage in managerial decision analysis, the challenges in applying synergy ideology to harness its benefits to the advantage of the organizational profitability, the environmental constraints which limit its adaptability to the detriment of organizational performance.
Method/Approach: An empirical study based on data procurement and historical review of related literature, was adopted. Structural interview questionnaires were prepared to harness the responses of the individual respondents, categorized in order to achieve a representative generalization of ideas. On-line discussion was applied on few chosen individuals. A total of 50 (fifty) questionnaires were administered in this respect.
Findings: Synergy arises when two actions performed jointly produce a greater result than they would, if performed individually or independently. An example is building a restaurant with a motel. The restaurant will make the motel a more convenient place to lodge and motel in the other hand will contribute business to the restaurant. The total business is larger than it would be, if the two units are located some miles away from each other.

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