For Translation into Organization, Creativity, Between Knowledge Possession, Mediation and Interactions
Bertacchini, Yann

Abstract
Our communication aims to explain how, into a small and medium companies’ panel, whom observation is included into, and based on, a PhD research disposal, we are planning to reveal fields of creativity then following by skills, so revealed. Because small and medium organization show their own specific characteristics in this time, and despite they are facing up some difficulties, as usual in an open and wide market, they create, in Western Europe, most of the wealth, create most of jobs and make more than half the productive investments in European countries.We think although, thanks to their size, their history and their flexibility, they are often the melting pot for innovation and sources of information coveted by competitors. In creative project mode, it is the player within a structured organization, as the one that uses their products, that has a major role to play in information management and the emergence of new ideas. The importance of strategic monitoring and competitive intelligence, as translation, mediation and, finally, interactions, in their development, diversification, innovation and decision-making processes no longer needs to be demonstrated. This is why we integrate and stress our contribution into the field of communication sciences linked with information.

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