A Theoritical Approach to Total Quality Concept in Database Marketing
Dr. Mücahit ÇELİK, Dr. Yakup DURMAZ, Ibrahim DİYARBAKIRLIOĞLU\

Abstract
Data-based marketing is a process arising from the use of technological developments in the marketing sector. It can be possible to add efficiency and quality for this process with total quality management through holistic approach. After Data-Based Marketing and Total Quality Management having explained on the aforementioned work, it was tried to dwell on the connection of the data-based marketing with the total quality management.

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