The Corporate Social Responsibility and the Associative Project
Es-Saadia Aoula

Abstract
From the perspective of corporate social responsibility (CSR), corporate companies finance associative actions. But the relationship that is established between the company and the association asa stakeholder is not always innocent. Indeed, the association may be exploited. The questionis how to make this partnership a win- to-win relationship. In answer to this query, we are interested in the case of Morocco where both a significant rise in the association movement rate and number as well asa recognizable new awareness within CSR have been simultaneously achieved during the year 2006.

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