Rural Tourism in Natural Parks in Andalusia: An Analysis of the Demand of the Tourist Consumer
Dra. Mª Genoveva Millán Vázquez de la Torre, Dr. Juan Manuel Arjona Fuentes, Dr. Luis Amador Hidalgo

Abstract
The Andalusian region in Spain, is famous for being a tourist area of great singularity with different degrees of development and models of touristic exploitation, strongly characterized by its offer of sun and beach. Today, this community does not limit itself to only offering sun and beach since not all the tourists that choose this as their destination have exclusive preference for this sector. Among all these new proposals there is one modality, rural tourism, that is the focal point of this study, especially the initiatives for rural tourism in Natural Parks. Rural tourism has become the solution for some problems that have emerged in rural areas: high rate of unemployment, rural exodus, primary sector dependence… So the practice of this activity will generate and diversify the income, plural-activity, it will create employment… For this reason it is necessary to offer a product that is adapted to the tourist consumer’s demand, so it is essential to know profile of the tourist. We will show the results which have been obtained in the analysis of two researches. The first of them has been done in Andalusia. We can find on it the consumer profile of rural tourism in this region. In the second one, obtained data of three natural parks in Córdoba have been analysed, showing the level of satisfaction that the tourists got after their stay in the area.

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