International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Emerging Markets: Corporate Sustainability or Maximize Stakeholder Value?
Mohammed Nadeem

The purpose of this paper is to explore the strategic role of Corporate Sustainability(CS) and the stakeholder?s value in the emerging markets (EM). This study investigates how a strong stakeholder reputation is widely acknowledged to be the most valuable asset of a firm (Peloza, et al, 2012) and why sustainability has become an important component of corporate reputation. This research was conducted using quality content analysis procedure of the surveys, interviews, and case studies. This study examined three main questions: (1) howCS satisfies the needs of both the direct and (Faupel and Schwach, 2010) indirect stakeholders, (2) how achieving consistency in corporate identityand reputation (Vallaster et al, 2012) strengthens Corporate Social Responsibility (CSR) and (3) what are the strategic managerial and profit implications of these findings for the corporations and researchers. This paper concludes that holistic integration of CS maximizes stakeholder value (MSV) in the EM.

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