International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

An Interpersonal Metafunction Analysis of Some Chosen Political Advertisements in Some Nigerian Newspapers
AYOOLA, Moses Olusanya

This study presents an interpersonal metafunction analysis of Chosen adverts of two political parties during the last general election. Eight different advertisements (four from each political party) were analysed to find out how the politicians use language to express their view points to reflect the political context through advertisement. Interpersonal metafunctionis within the framework of Systemic Functional Grammar (SFG) and it was used as the theoretical framework for the analysis in this study. The analysis involved the analysis of mood and modality of the various clauses identified. The analysis reveals that the interpersonal meaning of a structure does not always correspond with its lexicogrammar analysis as the political advertisers use various mood types to interact, negotiate, establish and maintain good relations with and as well change the behaviour of the readers. We concluded that the differences in the distribution of mood types in the adverts of the two political parties as well as their interpersonal meanings are determined by contextual factors such as the need to reflect the economic and socio-political context/situation of the country.

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