Entrepreneurial Orientation and Business Success of Malay Entrepreneurs: Religiosity as Moderator
R. Mohamad Zulkifli, M. Mohd Rosli

Abstract
This paper presents a conceptual framework of the effects of entrepreneurial orientation on business success of Malay entrepreneurs. As Islam and the Malays are inseparable, the moderating role of religiosity in the relationship between entrepreneurial orientation and business success is incorporated and discussed in the framework. The implications of the framework for entrepreneurship theory and practices are also discussed. Propositions stated and model proposed in the paper can be tested in empirical studies in various economic sectors.

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