Mass Media, the Church and the Quest for Peace in Africa
Anyonje Lydia, Nyandiba Carren

Abstract
This paper seeks to re-examine and re-evaluate the role of media in the whole process of peace building and evangelization of the church in Africa. The arguments presented in this paper are underpinned by the Agenda Setting theory and the Social Responsibility theory. This paper explores the symbiotic relationship between the church and the media, suggesting ways in which this relationship can be exploited for the edification of the church. It also discusses the challenges dogging the church and the mass media in their quest for peace and offers an array of suggestions for restructuring communication in the church and positively exploiting the benefits of media in a bid to make the church more pro-active and relevant for the modern population. The media and the church have immense power and can create a culture of peace and tranquility among Africa’s diverse populations.

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