Methodological Proposal for the Incorporation of Governance as a Key Factor for Sustainable Tourism Management: The Case of Spain
María de la Cruz Pulido-Fernández, Yaiza López-Sánchez, Juan Ignacio Pulido-Fernández

Abstract
Governance is nowadays a key factor in the sustainable management of tourism destinations, which have an increasingly comprehensive system of actors whose relational dynamics may hinder or facilitate key decision making in the management process. To this end, it is necessary to create areas of consensus, public-private partnerships and, in general, to assume that these processes do not succeed it they are not the result of joint efforts in public, business and social leadership. The aim of this paper is to design a methodology for the analysis of the incorporation of governance in tourism policy and the subsequent proposal of a strategic agenda that favours the incorporation of the principles of good governance into destination management policies.

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