Situational Factors and Intuitive Decision Style among Academicians
Huam Hon-Tat, Thoo Ai-Chin, Poon Sun Hooi, Amran Rasli, Muhammad Madi Bin Abdullah, Lee Thean Chye

Abstract
Decision making is the process of deciding something which is important by a group of people or an organization. An empirical study was carried out to analyze intuitive decision making style among academicians at five different faculties in a Malaysian public university. Its objectives are: to identify intuitive decision making style among academicians; to identify differences in intuitive decision making style based on age, gender, race, working experiences, professional level and field of expert; and lastly, to examine relationship between intuitive decision making style and situational factors. There were 94 academicians of five different faculties were involved in this study. Survey data were collected using questionnaire and SPSS was used for data analysis. The findings show that out of four situational factors, two of them, i.e. information and risk factors were found to have significant positive relationship with intuitive decision making style. Recommendations of the study are highlighted and further research discussions are also suggested.

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