The Relevance of Integrating Models of Radio into Development Process
Africanus L. Diedong
Abstract
The recent re-democratisation process that has taken place on the African continent is paving the way for the
mass media to operate within an environment, which favours the strengthening of this transitional process. What
is even more notable in some African countries is the legislative backing for freedom of expression and the
encouragement of private individuals and local communities to set up and operate electronic media. What this
means is that governments are gradually realizing that development initiatives can be facilitated when they are
backed up with a strong communication dimension. In fact, free and independent media and freedom of
expression are basic conditions in any new democracy. However, the concentration of the mass media in the
urban areas has led to inadequate attention or neglect by governments for the communication needs of rural folk
and the poor living in the peripheries of cities. Complicating the situation is the high rate of illiteracy, which
constitutes a big hurdle to efforts aimed at enhancing development. However, the welcoming development of the
current role being played by fledgling community and educational radio in development in Africa calls for
appropriate and adequate strategic planning and guidelines on programmes, which are well suited to models of
radio capable of supporting development. Therefore, the aim of the review is to delineate those factors that can
influence a model of community and educational radio capable of facilitating development through community
participation.
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