Social Entrepreneurship in Universities: The Case of a Collaboration Network between MSMEs (Micro, Small and Medium Enterprises) and the Common Land of The OjoDe Agua De Ballesteros Water Park in Salvatierra, Guanajuato, Mexico
Gloria Miranda Zambrano, Rubén Molina Sánchez, Alejandra López Salazar

Abstract
This paper identifies the expressions that prove sustainable contributions to natural heritage and the development of social and human capital in the management of a common land water park, due to participation from both a community that works on rural tourism and a university, providing management alternatives that promote a culture focused on associations and cooperatives. This work was based on qualitative methodology and participative action-research, which served as a tool for sustainable community planning. The common land has entered a process of re-significance and empowerment of its identity as well asself-recognition of its contribution to environmental recovery, applying quality and innovation guidelines to promote sustainable tourism focusing on ecological rationality, demonstrating the viability and efficiency of the relationship between a university and a social enterprise.

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