International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

The Functional Features of Written Business Advertisements--------A Case Study of a Written Business Advertisement
Changying Liu

This paper analyses the functional features of a typical business ad. by way of Halliday’s Systemic-Functional Grammar and illustrates that the functional features serve the purpose of AIDA, which is the basic principle of advertisements.

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