International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

The Four Factors for Targeting an Attractive Market
Khaled Almgren

Marketing is a key concept in any business. There are many aspects of marketing such marketing techniques. This paper focuses on how to target a market. This paper has defined four factors for targeting an attractive market, i.e. size of market, growth, stability, and competition that affects the business or firm to target an attractive market is analyzed using rational analysis. It aims to identify the positive effects of such factors in determining the target market. The study finds that such factors positively affect the process of targeting an attractive market.

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