The Influence of Social Network Sites (SNS) upon Academic Performance of Malaysian Students
Mark Salvation, Dr. Nor Azura Adzharuddin

Abstract
Social network sites (SNS) have attracted considerable attention among teens and young adults who tend to connect and share common interest. Despite this popularity, the issue of students’ adoption of social network sites is still being unexplored fully in Malaysia. Driven by this factor, this study was designed to analyze the impact of social network sites on students’ academic performance in Malaysia. Using a conceptual approach, the study gathered that more students prefer the use of Facebook and Twitter in academic related discussions in complementingconventional classroom teaching and learning process. Thus, it is imperative that lecturers and academic institutions should implement the use of these applications in promoting academic excellence. As for profit oriented organizations such as bookshops, computer and smartphoneone vendors, they can promote their products through these applications and engage students to make purchases via them having understood that many students prefer and use Facebook, Twitter and Google+. The discussion from this study however does not represent the general sampling of Malaysian university students.

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