Organizational Aesthetics as a Contribution in the Management of Entrepreneurial Organizations: Systematic Literature Review and Qualitative Meta-Synthesis
Inara Antunes Vieira Willerding, Édis Mafra Lapolli
Abstract
Facing an increasingly turbulent and global environment, today’s market scenario requires dynamism and
prompt and efficient decision-making, generating a need for constant changes in management strategies. Through
a systematic literature review and a qualitative meta-synthesis, this paper searches the answer for the following
research question: How does organizational aesthetics help in managing entrepreneurial organizations? For this
research, two databases were used - Scopus and Web of Science, integrated to the ISI Web of Knowledge
database. After analysis of the papers found on those databases, it can be stated that organizational aesthetics
refers to a form of human knowledge and therefore helps in the analysis of the complexity, the ambiguity and the
subtleties perceived in the everyday life of organizations, so changes that may reflect on strategies and
competitive advantage can be made, according to best practices, developing their capacity for creativity and
innovation..
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