International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

A Model of Process for Product Development with Community Participation
Nirat Soodsang

This research aimed to 1) to develop the product design process of community participation 2) to evaluate the product design process of community participation. The method of this research compose of 3phases; Preresearch phase, Research phase and Monitoring and Evaluation Phase.The pre-research phase was composed of community selection, the integration of researcher with community, basic data community surveying, The Research phase were analysis and study of community product , define problem, the research design and data collection, the data analysis and presentation to community . The last phase was monitoring and evaluation Phase. The research tools were participatory observation form, project evaluation and activity evaluation, product design evaluation and the model of product design process. The results of this research found that the model of product design process named “ 3P Model” for the development of product design with community participation . There were 3 parts; 1.Planning 2. Product development and 3.Public relation of community. The results of the monitoring and evaluation process shown that the “ 3P Model” was suitable for 20 communities of 7 provinces in lower northern part of Thailand; Phitsanulok, Phichit, Uttaradit, Sukhothai, KamphaengPhet, Phetchabun and Tak in helping of learning organization in community between local people and researcher. The benefits of this model were the improve of the product development in product design, production, product retailing and more public relation in community.

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