A Window which lets in Light: The Importance of Selecting and Preparing Instructional Media in Tertiary Education
Itayi Mariko

Abstract
Using instructional media without prior thinking of the implications to learning is like shooting in the dark. Effective teaching and learning requires consideration of various factors among which there is class size, composition and learners’ backgrounds. This paper discusses these issues and how the lecturer should cautiously consider these in selecting and preparing instructional media in a tertiary institution set up. Selection and preparation of instructional media should facilitate teaching and learning, help the lecturer to clarify and emphasise taught concepts and to motivate learners through arousing their interest in the content among other issues.

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