Consumer Response in out of Stock Situation at a Retail Store
Prof. Dr M.A.K Chishty, Samiya Loya, Saman Ismail, Humza Zaidi

Abstract
Producers as well as retailers can experience significant losses as a result of out of stock situations. The extent of these sufferers depends on specific end user responses, which have been originated to vary with product, store, customer, and situational factors. This paper suggests a conceptual framework that incorporates the chief determinants of consumer responses to out of stock situations. The theoretical relationships offer explanations for the noticeable variations in stock-out results observed in prior studies. Furthermore, the framework can be empirically executed, allowing dealers and producers to conclude how much each issue contributes to out of stock losses. We gather survey data to provide confirmation on the significance of the framework and also the way and value of the effect of diverse consumer behaviors.

Full Text: PDF