McDonaldization, Society, and Education
Hedieh Najafi
Abstract
Applying all that McDonald’s is employing in the food industry to other aspects of life is called McDonaldization.
In today’s world the effects of McDonaldization can be seen in all aspects of life not just in the food industry but
also in culture, globalization, education, and higher education. This paper intends to shed some light on the
concept of McDonaldization and its prevalence in different facades of life. Examples of McDonaldization in
culture, globalization, and education are presented. Also, the paper shows that e-learning is the ultimate
realization of McDonaldization of education.
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