Impact of Globalization on the Lives of Women and Women’s Struggle in India
Divya Gosain

Introduction
This paper assesses the adverse affects of globalization within the economical, domestic, political and cultural domain in the lives of Indian women. It scrutinizes the implications of liberalization within decentralized and formal sector, consumer- expenditure patterns, commodity and goods market and commercial advertizing. It highlights the plight of rural and tribal women in the wake of new economic policies leading to illiteracy, poverty, unjust wages, violence, health hazards, domestic labor and debasement of women. It brings to light how the government fails in devising a gender sensitive advancement program. The paper also discusses how the commercial advertizing weaves the myth of the new Indian women based on a distortion of actual women’s exploitation under globalization while concurrently and congruently strengthening culturally stereotypical notions of gender. It stresses on how globalization has strengthened existing patriarchies and spawned neo forms of oppression ultimately setting up new challenges for feminist struggle in India.

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