Early Uses of Broadcast Media in Southern Africa: Recurring Themes and Concerns
Mustafa Hashim Taha, Ph.D.
Abstract
This paper examines the uses of broadcast media in Southern Africa with special emphasis on South Africa,
Zimbabwe, and Tanzania. It focuses on the role of mass media in nation-building and democratization following
the end of colonial rule. Broadcast media were also used in Southern Africa to promote economic and social
development. Radio was a channel of choice in Southern African countries to disseminate knowledge and
education in rural areas. The paper considers broadcast media as essential but not necessary agents for
development. Although economic and social development programs were not impressive, broadcast media were
instrumental in making considerable strides in the field of education and health in Southern Africa. Broadcast
media institutions in Southern Africa faced facing many challenges, including excessive government control over
broadcast media, censorship, and self-censorship. Lack of political will and shortage of financial resources were
also paramount hurdles. The paper suggests that freedom of expression and democratization are important
requirements for socio-economic development and cultural revival.
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