Reflections on the Gutenberg Galaxy
N. Gizem Koçak

Abstract
We discuss the notions of sequentialness and repeatability within the context of “The Gutenberg Galaxy”, examine their relationship with the phonetic alphabet and adopt an evolutionary perspective to trace their roots to the times before the typographic revolution, and even before the writing and speech. They were present already in the archaic auditorial world and the typographic revolution is possibly a period where these physical and cognitive features came into full prominence. The rapid return from the Gutenberg galaxy to the auditorially dominated world after the electric and electronic revolution is not surprising since it was a come back to the ancient familiar home.

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