The Strategic Objectives and the Priorities of the Regional Cultural Policy in a Global Scenario of Uncertainty
Skulymovskaya Lyubov Grigoryevna, Pavlova Olga Dmitreevna, Nikiforova Alina Aleksandrovna

Abstract
The article is devoted to the consideration of the cultural policy’s role in the Russian Federation’s development on the whole and the distinct region – the complex constituent entity – the Tyumen region. The strategic objectives and the priorities of the cultural policy taking into account the crisis conditions of contemporary society. It’s noted that the technology of project management and target programmes are important tools for implementing the national cultural policy in the conditions of a global uncertainty. The experience of the cultural policy’s implementation on the territory of the Tyumen region is demonstrated in the article. Thus, the main mechanism for carrying out the policy is the national programme “The Main Directions of the Tyumen Region’s culture development” for the period up to the year 2020. Informatization of the branch, a distinctive cultural area creating and its integration into the cultural space of Russia and the world on the whole have become the priorities for the culture’s promotion. Particular emphasis in the programme has been placed on improving the quality of cultural life for the population of the Tyumen region. There is a specific role for library network’s development and reading promotion, involvement of the museums into the area of cultural tourism, theatre environment’s development, etc. The scenarios of the Khanty-Mansiysky Autonomous Region – Yugra’s development are observed.

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