Negotiation Theory and Practice
Ningxin Li

Introduction
In this article, the author will discuss how to use negotiation skills to overcome interpersonal challenges and find creative ways to solve problems between the government and the residents. This article will also discuss questions such as how to build a bridge in a relationship and maintain long-term friendships with others. This article will provide cooperation suggestions for people to help them reach their goal effectively and to foster a cooperative atmosphere that will lead to joint problem-solving. As the book Getting Past No says, an effective negotiator will “build a golden bridge” (Ury, 1993, p. 109) across the differences between the two parties. This can be done by understanding the other side’s interests and offering a proposal that addresses these interests. Additionally, this article will help people to be more responsive to the needs of the other parties in a negotiation to therefore facilitate collaboration and re-frame the issue as an opportunity.

Full Text: PDF