Total Quality Management for New Product Design and Implementing of QFD
Semih Dönmezer

Abstract
New product design option presents in some of compact way, namely, how did you choose which design parameters are important, which parts did you eliminate easily, and so if all that can be introduction on the design problem. QFD is a flexible and comprehensive Decision-making technique which is used in product or service development brand marketing, and product management. QFD is a structured approach defining to customer needs or requirements and translating into specific plans to produce to meet those needs. Many successful organizations collect and integrate the Voice of the Customer (VOC) into the design and manufacture of their products. Many companies use a structured process to define the needs and desires of their customers and transform them into specific product designs and process plans to produce products that meet the needs of the customer. The process or tool that is called Quality Function Deployment (QFD).

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