International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

Differences between Traditional and Augmented-Reality Experiential Marketing Campaigns
Yu-Hsuan Lin, Ming-Chuan Fu, Po-Hsien Lin

This research investigated differences in experiential marketing campaigns after companies applied augmented reality to experiential marketing strategies. This study used case studies to analyze traditional and augmented reality experiential campaigns.

Full Text: PDF