The Role of Communication in Effective Crisis Management: A Systematic Literature Reviews
Ezekiel Luka Zakiri

Abstract
In today's world, communication is an important component for effective crisis management for profit and non- profit organizations. Because the global world has become widespread, most organizations need to meet their needs but there is ineffective communication for effective crisis management globally which is affecting the workers' productivity in many organizations. Crisis management is coherent with the communication strategy in a crisis. In this systematic literature review, different kinds of literature were reviewed by different authors. However, the authors have tried to put forth the best practices to manage the crisis in a difficult situation for the smooth running of the organization. No crisis management can help in the smooth operations of the organizations unless some regulatory measures are put in place to meet the situation. The crisis is inevitable and unavoidable by any organization due to unforeseen events. Recommendations and suggestions make it very clear that maximum precautions can be taken to minimize the communication gap and the efforts by the top and middle-level management. So, preventive measures can be taken for smooth tackling of crisis to have minimum colossal damage to the organization.

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