International Journal of Humanities and Social Science

ISSN 2220-8488 (Print), 2221-0989 (Online) 10.30845/ijhss

The Mediating Role of Cultural Distance in China Africa Trade Relationship
Nallo Keifalla James, Liu Fajian, Muhammad Suhail Khan

This respective study is aimed to investigate the trade relationship of China and Africa with the addition of cultural distance as a mediator of this relationship. China and Africa there is a huge cultural distance and some anti-Chinese factors exist in Africa but wider developments in the market of China become the focus trade by Africa. China mainly deals with African democracy and autocracies, avoiding any exchange between China and an African nation's form of governance. But still, the trade is having an intervening between the effect of cultural distance the trading countries and study concluded that trade relationship is facing complexities with the involvement of cultural distance. In general, cultural gaps as the mediating factor for trade are primarily targeted at economic partnerships between emerging economies or connections between developing and industrialized countries.

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