Shared Knowledge and Production of Product Innovation
Jaqueline Bitencourt Lopes, Msc; Sílvio Parodi Oliveira Camilo, Dr; Cristina Keiko Yamaguchi, Dra.

Abstract
Knowledge sharing is one of the ways to bring about important organizational change. The creation of innovative products can be explained by several factors.The literature that deals with these fields states that interaction between individuals, groups and the organization promote the generation of knowledge – explicit and tacit –, inducing the production of innovation.This study is supported by the qualitative approach, with descriptive and exploratory objectives. As a research strategy, a study was carried out in five companies associated with the Ceramic Industry Unionof Criciúma. As a research technique we used a set of interviews in two groups of respondents, both management and operational. The data show that practices of shared knowledge are inducers of product innovation. Companies are heavily influenced by the environment and use common external sources for product innovation, although predominantly in trend searches over the internet and data analysis and observation by market behavior.

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