Verbal Communication and Some Aspects of the Culture of TV Speech (The Case of Georgia)
Nino Khidisheli

Abstract
This paper addresses a problematic, key issue of the TV speech culture - the tendency to use neologisms, barbarisms and jargon of Georgian television programs. In the study, I tried to present the peculiarities of the specificity of modern television media in a broad context and not in isolated manner, but in the perspective of the context of literary Georgian language and verbal communication. As predicted, findings show the following characteristics were identified: most of the neologisms in the speech of journalists and TV presenters are found in news and documentary programs, while the use of barbarisms and jargon is intensively manifested in entertaining, comic programs. The paper emphasizes that in today's modern technological world, the introduction of new words, expressions and their establishment in the Georgian language cannot be avoided by society, including TV shows that affect the audience and we should try to take more responsibility for this issue.

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