Interpretation of “spin doctoring”
BI Yantao

Abstract
The concept of “spin doctoring” has become significant in recent years for some interlocking reasons, including the rising role of production and allocation of symbolic resources in sustaining the established social structure, the media’s heightened political role. In the spin doctor age, the interrelationship between politicians, the media and the public, which is dialectical, has become more sophisticated. By and large, these three players in the political process are interdependent on each other at the one hand, but conflict with each other on the other hand. Despite the criticism of spin doctoring, it seems that in the foreseeable future, spin doctors will remain well alive or even flourish.

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