GROUP SYNERGY: A BEHAVIOURAL THRUST FOR MICRO-ENTREPRENEURIAL GROWTH FOR WOMEN IN INFORMAL SETTLEMENTS
Augustine Mwangi Gatotoh, David Kamau Kariuki

Abstract
This paper examines how women in informal settlements use group synergies to boost their small and medium size enterprises. It draws respondents from the sprawling Kibera slums in Kenya showing how they utilize group synergies to marshal resources for microenterprise growth. In particular, the paper focuses on how group synergy on saving, credit accessibility, partnerships and experience sharing influence women micro enterprise growth in informal settlements. The findings indicated that group synergies can serve as critical behavioural thrust for Women micro-enterprises growth and expansion in the face of reluctant and bureaucratic formal banking system.

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