Social Identity and Cooperative Behaviour in Virtual Organisation
Daoud Mezghani Ines
Abstract
Virtual organisation is widely recognized as a capital structure in the competitive landscape. However, the role of information and communication technology (ICT) is more valorised than actors in the success of virtual forms. The importance of the human element and the way that workers cooperate with each other should not be taken for guarantied particularly in virtual context. In this paper we demonstrate that cooperative behaviour in virtual organisation is linked in part by the role of organisation in defining and maintaining status as is predicted by the social identity approach.
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