One Company, One Language? - An Argument on Strategic Management (Communication)
Jørn Helder

Abstract
Within the field of strategic management most researchers presume and argue that strategic management is inextricably linked with strategic management communication, where the wishes and goals of the management must be made understandable for those who are expected to attribute and fulfil the goals of a certain company, i.e. the employees. Shared or common language - or as many scholars within the field put it: One company, One Language - and shared or common meaning-making is presumed to be a prerequisite for achieving goals and objectives. According to many scholars within the field of strategic management (communication), without a shared or common language it might have serious consequences for an organisation, perhaps it might even lead to a breakdown of the organisation. This paper argues that it might be dangerous to companies if they entirely are trying to fulfill the demand One Company, One Language.

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