Predictors of Value for Money in Jamaican All-Inclusive Hotels
Dr. Trevor Smith, Andrew J. Spencer

Abstract
This study is motivated by the value percept disparity theory for relating perception to value within the context of customer satisfaction; and utilizes multiple regression modeling to determine the attributes of the all-inclusive package that are predictors of ‘value for money’. Despite the obvious importance of value in a tight economic climate, the tourism literature has not discussed key antecedents of service quality or customer satisfaction from the perspective of value. This study has addressed this gap and have found that entertainment package, exposure to culture, quality of food and variation in restaurant are significant determinants of ‘value for money’; while easy access to shop and service at hotel bars are attributes of satisfaction but not predictors of ‘value for money’. It is expected that the model posited will assist management of the all-inclusive hotels with the targeting of satisfaction attributes that are most impactful on value - an issue that has become exceedingly important with the prevailing financial and economic crisis.

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