From the Creative Economy to Touristic Pilgrimage on the Sun Way (São Paulo)
Luiz Armando Capra Filho, Judite Sanson de Bem, Moisés Waismann, Margarete Panerai Araújo
Abstract
The activities of the creative economy are characterized by being a new perspective of regional development, occupying local opportunities and using creativity as a driving force. Tourism is one of these segments, providing experiences for offerers and claimants. The objective of this article is to analyze the Caminho do Sol (São Paulo/BR) and to problematize the relationship of creative tourism as a potential for development among the different aspects of the creative economy through the narratives of a group of pilgrims. Basically, it was used a theoretical revision on the subject and interviews with hospitable ones. It was concluded that creative tourism, through the Pilgrimage to the Sun's Path, has potential and offers advantages to the local community, under the socio-economic approach. However, it will still require greater commitment from the authorities to make it a greater possibility of development, involving relations between productive agents, civil society and walkers.
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